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Do Not Market Driver-Assistance as Autonomous Driving | Fatbobman’s Swift Weekly #078
Do Not Market Driver-Assistance as Autonomous Driving
Recently, a fatal accident involving a new electric vehicle brand, resulting in three deaths, has once again sparked concerns about so-called “autonomous driving” capabilities. According to currently available information, the vehicle’s “autonomous driving” system failed to recognize a construction zone despite clear warning signs posted along the route, providing an alert only 2–3 seconds before impact. This left the driver with an extremely short window to react.
From a regulatory standpoint, the driver still bears primary responsibility for accidents unless mechanical issues unrelated to driver input are proven, regardless of whether the “autonomous driving” system was activated. Yet, as more accidents become associated with these “autonomous” systems, one must question whether the exaggerated marketing of “autonomous driving” by automotive manufacturers plays a role in these incidents.
Over the past couple of years, a notable phenomenon has emerged: many consumers outside the technology sector have largely acquired their understanding of AI concepts and technical terminology through the promotional events and sales materials of automakers touting “autonomous…
