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Fatbobman’s Swift Weekly #021 | Embrace AI, Say Goodbye to Apple Car
Weekly Comment
Recently, Apple Inc. announced at an internal meeting the termination of its ambitious car project “Titan,” marking the official end of this decade-long, costly secret project. With the project’s termination, some employees will be shifted to AI research and development positions to accelerate Apple’s growth in this area. It is reported that Apple plans to integrate more AI features into products such as Siri, Spotlight, and Xcode, hoping that this personnel adjustment will help close the gap with other AI industry leaders.
As a long-term user of Apple products, I have always held reservations about Apple’s foray into the automotive industry. I’ve questioned: Could Apple succeed in manufacturing cars? Would the cars they produce possess enough uniqueness to attract consumers? Although the rise of electric vehicles has lowered the entry barriers to the automobile industry, it has also led to a homogenization issue in the market. Consequently, electric vehicle manufacturers have invested heavily in smart technologies to imbue cars with new features. Given that top electric vehicle manufacturers have been deeply entrenched in this field for many years, Apple faces a significant challenge in creating a car product that could rival the likes of Apple Vision Pro and significantly…
