Fatbobman’s Swift Weekly #038 | Better or Cheaper?
Weekly Comment
Better or Cheaper?
Recently, Apple officially expanded the Apple Vision Pro (AVP) to markets in more countries. Given the uniqueness of AVP, especially the need for custom lenses for eyeglass wearers, allowing consumers to experience the product firsthand will undoubtedly improve their understanding and potentially drive sales. However, without significant improvements in price, wearing comfort, and ecosystem, merely expanding the sales territory may not lead to exciting market performance.
Lately, rumors have been swirling about Apple possibly halting the development of the second-generation Apple Vision Pro. It’s said that Apple might focus on developing a more affordable, lower-end headset. While lowering the price could stimulate market demand, it would inevitably lead to compromises in hardware specifications. Whether this strategy can truly promote AVP’s long-term development remains debatable.
Notably, among the first-generation AVP users, many didn’t purchase the device as a daily computing device but for specific use cases. For instance, some users employ AVP as a high-end audio-visual device, leveraging its superior visual effects and immersive experience. Compared to traditional audio-visual equipment, AVP demonstrates a higher value for money…
